Not shocking, but potentially groundbreaking—Hillary Clinton announces her bid for 2016.

by Kaylen Ralph

Its arrival is no surprise. After news broke on Friday that Hillary Clinton would officially announce her campaign for presidency on Sunday, today’s brunching hour was one long pregnant pause.

The announcement came via a short video posted to the newly launched “Hillary for America” website. According to Mashable, the site registration was procured as early as June 2014, further proof that this announcement was simply a formality, a stepping stone before Hillary was to officially toss her hat into the ring.

Clinton is the first Democratic candidate to do so, following Republicans Ted Cruz and Rand Paul. This virtual flowchart from the New York Times is a handy tool to keep bookmarked leading up to the primaries and beyond.  According to this same chart, other “probable” Democratic candidates include Martin O’Malley, Jim Webb and Lincoln Chaffee.

Despite the recent scandals and controversies clouding her previous professional postings (“Emailgate,” most recently) Clinton is unequivocally considered the Democratic frontrunner. Jonathan Chait for New York Magazine‘s “The Intelligencer” cites an emerging Democratic majority and both Clinton’s and President Barack Obama’s steadily increasing popularity, as well as several other compelling reasons, as the reason “Why Hillary is Probably Going to Win the 2016 Election.”

The talk leading up to Clinton’s announcement focused on how her granddaughter’s recent birth would most likely play a large part in her campaign rhetoric. Today’s video did indeed focus on the American family and her goal to help them not only succeed, but thrive, moving forward.  “I’m running for president,” she declares toward the end of the video, which was dominated by Americans of different ages and races declaring what they were getting “ready” for.  “Americans have fought their way back from tough economic times, but the deck is still stacked in favor of those at the top,” she continued. “Everyday Americans need a champion, and I want to be that champion, so you can do more than just get by, you can get ahead and stay ahead, because when families are strong, America’s strong.”

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Kaylen is The Riveter’s co-founder and editor-in-chief. She moved to Minneapolis, MN after graduating from the Missouri School of Journalism in August 2013. In addition to her editorial duties at The Riveter, Kaylen also works as a freelance researcher for The Sager Group. You can follow her on Instagram and Twitter at @kaylenralph.